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Archives / Vol. 3 No. 12 (2023): International Journal of Social Service and Research (IJSSR) / Articles Analysis of the Influence of Social Media Marketing and E-WOM on Purchase Decisions Mediated by Brand Awareness and Trust at "X" Ice Cream Outlets.

• Authors : Rania Citrasumidi, Regina Raina¹ ; Pasaribu, Lamhot Henry¹

• Source: International Journal of Social Service & Research (IJSSR). Dec2023, Vol. 3 Issue 12, p3137-3156. 20p.

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A Framework for Investigating Low Attention Processing of Advertising.

• Authors : Santoso, Irene¹ ; Rekarti, Endi²

Subjects: *ADVERTISING effectiveness; *ADVERTISING; *PHYSICAL activity

• Source: KnE Social Sciences. 7/18/2023, p46-52. 7p.

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DRIVERS OF TIKTOK-ADVERTISING ATTITUDE.

• Authors : Koenig, Tatjana¹ ; Manthey, Kristin¹; Lehr, Marie²

Subjects: *ADVERTISING; *INTERNET marketing; USES & gratification theory (Communication)

• Source: AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p12-16. 5p.

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Feature Dual Supervision Model for the Searches of Online Advertising Audiences.

• Authors : Ni, Haipeng¹ (AUTHOR); Wang, Zhixi¹ (AUTHOR)

• Source: Scientific Programming. 5/11/2023, p1-14. 14p.

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The Effect of COVID-19 on Information Technology (IT) Marketing and Digital Business in Global Market.

• Authors : Hizam Sheikh Khairudin, Sheikh Muhamad¹ ; Mohammad, Mohammad Amin²

Subjects: *COVID-19 pandemic; *INFORMATION technology; *INTERNET marketing

• Source: Journal of Information Technology Management (JITM). 2023 Special Issue, Vol. 15, p189-201. 13p.

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Branding in the Age of Social Media.

• Authors : HOLT, DOUGLAS

Subjects: SOCIAL media; BRANDING (Marketing); SOCIAL media in marketing

• Source: Harvard Business Review. Winter2022 Special issue, p48-57. 10p. 4 Color Photographs.

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The Influence of Product Gender on Frequency of Code-switching in Online Advertisements: A Study on the Saudi Digital Marketing Platform Maroof.

• Authors : Almoaily, Mohammad¹

Subjects: *MEN'S products; *INTERNET marketing; *CODE switching (Linguistics)

• Source: Arab World English Journal. Dec2022, Vol. 13 Issue 4, p183-195. 13p.

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Balancing Interests in the Field of Tourism Based on Digital Marketing Tools.

• Authors : Niziaieva, Victoria¹ ; Liganenko, Margaryta² ; Muntyan, Irina³

Subjects: *INTERNET marketing; *TOURISM marketing; *TOURIST attractions

• Source: Journal of Information Technology Management (JITM). 2022 SpeciaI Issue, Vol. 14, p59-77. 19p.

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La influencia de los contenidos publicitarios en el engagement hacia las comunidades virtuales de marca

• Authors : López Julià, Aleida; University/Department: Universitat de Barcelona. Facultat d'Economia i Empresa; ...

Subjects: Màrqueting per Internet; Marketing en Internet; Internet marketing

• Source: TDX (Tesis Doctorals en Xarxa)

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MYSTERY AS A LUXURY SERVICE BRAND SIGNAL.

• Authors : Creevey, Dean¹, ; Coughlan, Joseph¹; O'Connor, Christina²

• Source: AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p1072-1075, 4p

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